Meeting the client brief (U3: P5, M4, D1)
Learning Outcome 4 (U3): Be able to carry out post-production techniques and processes for an original media product to a client brief.
Final cover and double page spread, exported as a JPG
In this image, I am using the magnetic lasso tool to remove the subject of my photo -the artist- from the background. This tool allows the selected image to be isolated from the background and therefore gives me more freedom to edit my magazine and maximise space for cover lines. The client requested an original magazine, using this tool allows more creative freedom and therefore the content produced will be original. Furthermore, the additional space allows more mention of 'North London' on the magazine which is an explicit requirement of the client. Isolating the model from the background allows for a more bold and capturing image for any potential customers who may pass the magazine in the store. This created meaning in the front cover as readers will be more captivated by the image when it stands alone, without distracting objects in the background it allows the artist to be the main focus of the cover and this enables our readers to focus on the new artist and further promote her name and brand to local readers.
In this image I am trying to find the perfect background colour, I altered this a couple times throughout the design process to really compliment the model and the colours used for my cover lines later on. Eventually, I settled on the colour black for my background as it was the most suitable for my magazine. Often young teens pop magazines are brightly coloured, usually with pink, to generate positive emotions within the readers. However, I have decided to use a dark background with a contrastingly bright font to allow my magazine to appeal to a wider audience and still entice that younger demographic with bold fonts and colours. I have limited the colour palate to 3 colours, this permits me to keep the magazine more sophisticated for readers and communicates a clear message to readers of my brand identity, by keeping consistent colours will reinforce my brands image. Additionally, the colour red used in the first edition of my magazine was a smart decision, red often is seen as a bold colour which grabs a persons attention and will therefore help obtain a larger volume of new readers to purchase the magazine. Interestingly, the use of bright colours meets one of the clients requests of being 'vibrant' by allowing the colour to pop and entice our target audience who are primarily focused on colours and images.
In the image above you can see I have now added a barcode, logo and text using the font 'growing garden' for the title and skyline text and the font 'awesome possum' for the masthead/logo. The text was created using the text box tool in partnership with a website named DaFont, I downloaded the font and was then able to use it to write my headline and cover lines. The 'growing garden' font was a perfect choice, it offers a feminine and youthful theme by using the script typeface which will entice my target audience. Furthermore, I imported the barcode from Google using copy and paste, I was then able to use the resizing tool to adapt the size of the barcode to my liking. Finally, the logo was created using a series of tools including; importing, warping text, hue/saturation and manipulating the transparency of the text. All of these tools allowed me to create the final logo which I believe is very important for the magazine as it allows it to be easily identifiable to any passing customers and therefore is a good element which I believe to resonate well with my target audience. Moreover, warping the text to give the illusion of it bending around the disco ball generates meaning by allowing it to be better incorporated into the logo this will allow readers to associate a disco ball with my magazine and therefore will help my magazine to become more recognisable within the community. Additionally, the skyline adds meaning to the magazine by drawing attention to the North London aspect and promoting the local feature of the magazine, ultimately meeting the clients brief.
In this image I am using the clone stamp tool to hide some of the models blemishes, this allows me enhance her beauty and make her more appealing to any potential buyers of the magazine. The target audience are young and impressionable therefore I didn't retouch the model too much in order to reinforce realistic beauty standards. I believe this will entice our target audience to purchase the magazine more, their parents are likely the ones who will buy it for them and therefore they will prefer my realistic magazine over competitors. The stamp tool allowed me to reduce her blemishes which ensures readers aren't distracted by anything on the model's face and instead focus on the information on the cover. In addition, I used the drop shadow tool to create the illusion of space between the layers, allowing my artist to be the primary focus of the cover. Interestingly, this enabled me to showcase the local talent which was an essential requirement to my client.
In this image I have added cover lines, social media and puffs as these are essential elements within any magazine. Firstly, the cover lines were created with a simple text box and DaFont, using the same 'growing garden' font for consistency throughout the cover adding a more professional touch. In addition, I used the 'dissolve' effect for the small image which I turned into an album cover for the featured artist. Furthermore, the star puff was imported from Google and I manipulated it to create the gradient effect as this added some texture to the cover and draw the readers' attention to the information within the puff. All of these elements together allow my magazine to attract the correct target audience, make it look professional and enticing so the magazine is taken more seriously. Additionally, the album cover was an added element that would likely entice readers not only to purchase the magazine but also the album, therefore, giving my small artist a form of free advertising. Overall, the use of puffs add meaning by promoting the information within them, further to this they add texture and bring life to the page making it more enjoyable for our primarily young target audience. Finally, I have showcased 'local talent' enabling the magazine to fit the 'North-London' aspect of the clients brief.
In this image, I have used the magnetic lasso tool to cut out the lipstick image, which I took, as well as using the outer glow tool to add an outline and allow the final product to be more eye-catching on the page. I made the glow a solid white to really enhance the lipstick, this product will be advertised and therefore fund the production of my magazine. This photoshop tool allowed me to edit and play around with the thickness of the outline and create it to perfectly wrap my image. Interestingly, the outline creates meaning by drawing attention toward it, without the outline the lipstick would go unnoticed and have no impact upon the target audience. The outline really reinforces the brand and further advertises the product to readers, having an established brand being advertised on my magazine will display to readers a sense of professionalism and allow them to trust the magazine further.
In this image I am using the magnetic lasso tool to cut the model out of the image, this allowed me to optimize space on the page for additional text and I believe my readers will greatly appreciate this as they're able to gain more knowledge about the artist. In addition, the solo artist in the image creates meaning by making the artist the primary subject of the photo and therefore allows any distractions to be eliminated. Furthermore, isolating the artist allows me to reduce the size of the image and allow my customers to focus on the article while still being able to visually experience the interviewee. Additionally, this meets the client brief by proving additional space for the article which enables the readers to gain more knowledge about the artist and provides original content about the up and coming artist. Moreover, the use of this tool allows the artist to exist alone and therefore asserts dominance and further promotes the North London artist, by allowing the artist to remain alone will exert a sense of power the artist has although she is relatively small still.
In this image I have added text to my double page spread, added a background colour and positioned my artist image. I used the warp text tool to give the title youthful connotations and I believe this gave the text more meaning by attracting attention and giving it that more juvenile feel, strengthening the magazines suitability for our targeted audience. Additionally, I have added all the elements needed within a magazine including; page numbers, a QR code, titles and subtitles to ensure my magazine was professional and looked well put together. In addition, the 'X-Factor' mention displays hints of a North London magazine which fits the clients brief well. Ultimately, the warped text conveys meaning to the magazine, it shows my target audience that the magazine has been designed for them by reflecting the fluidity of the genre, it has a more whimsical feel and allows our audience to appreciate the magazine further.
In this image I have imported cloud and block images, the clouds were imported from Google and the blocks were created using the shape tool. Interestingly the clients brief was met, I used these shapes to depict a fun and 'vibrant music scene' within North London which was an explicit requirement. Furthermore, the pink and yellow connote feminine themes for the magazine which would appeal well to my primarily female target audience. Finally, the clouds convey meaning, clouds are often viewed as very mystical and free objects and therefore display dreaming themes to anyone who may view it. This allows young readers to be susceptible to the idea of achieving their dreams and pursuing whatever they might want and this will be viewed positively by any readers as well as their parents who might purchase it for them.
In these images I have introduced an outer glow to allow the clouds to be more noticeable on the page, I have also used the same effect on the pen tool to draw links between the questions and answers. In addition, I used the eclipse tool in conjunction with the magnetic lasso tool to create the options of results for the quiz. The lines allow my consumers to have a clear pathway for the quiz, while the outer glow used for the clouds allow the readers' attention to be better drawn toward the questions, enticing them to participate and enjoy the quiz. I believe the drop shadows used on the cut-out images of the two artist options creates a sense of space between the layers, making them more distinctive on the page and perhaps creating meaning by making them into somewhat mythical figures to the public. However, the outfits they have been dressed in allow people to recognise that they're not mythical but simply regular and are therefore able to form a better connection with the artist as well as their music. Finally, the loopy lines used to connect the clouds fortify the feminine theme and keep the consistency of girly subjects.
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